Many agents get their first real estate clients through personal referrals. But these aren’t always reliable or a great fit.
Instead, try agent-matching services that make the process much easier. They typically match you with a few agents and provide essential information like sales numbers, online reviews, and areas of expertise.
Experience
If HGTV has taught us anything, buying or selling real estate is complicated. It involves more than a home; it’s about a client’s financial life, relationships, plans, and the intricacies of their neighborhood. Because of that, it’s essential for anyone providing real estate services to be knowledgeable and experienced in as many different areas as possible. This way, they can be a trustworthy resource for their clients and help them navigate the entire landscape.
It’s not realistic — or pragmatic, for that matter — to become a subject matter expert in every facet of the industry, but providing excellent customer service means being available and able to set your clients up for success with whatever the market brings. This includes offering ancillary services such as lending, staging, or construction management and scheduling regular check-ins to inform them of new developments. It also means ensuring you provide an easy, straightforward purchasing experience that will leave them wanting to recommend you to their friends and family.
Reputation
Real estate is a high-stakes investment, and buyers want to know that the professionals they work with are trustworthy. They’re influenced by social proof through reviews, testimonials, and word-of-mouth recommendations.
Online reviews and testimonials are critical to your real estate customer experience marketing strategy. Showcase positive feedback and client stories on your website, social media channels, and user profiles to set yourself apart from competitors and attract new business.
Encourage your clients to leave a review after every transaction by sending a quick email or text requesting feedback. Make the process simple using a reputation management solution that automates the review-requesting process and sends links directly to your client’s preferred review websites. Be sure to respond to all positive or negative feedback actively. This shows you care about your clients’ opinions and are invested in building a solid relationship. Ultimately, this leads to repeat business and referrals for your real estate company.
Technology
Technology can streamline manual tasks and boost efficiency in the real estate industry. It can also improve client experiences by delivering personalization and automating routine processes. In addition, it can help build trust and strengthen relationships by enabling brokers and real estate advisors to spend more time with their clients.
The ideal Orlando area real estate service should offer users easy and quick communication channels. This will ensure the end user is connected to their team around the clock and can resolve issues as soon as possible. They should also use computer vision to help organize listing images and improve user experience on their property platforms.
They should also offer financial tools such as flexible leasing options and amortization calculators to help users make informed property decisions. This will provide a better user experience and increase the chances of conversion. Moreover, they should prioritize data security to protect the privacy of their clients.
Fees
Real estate services often include various fees that can add up quickly. These typically include property management, investor relations, and marketing fees. However, many of these can be negotiated. As a result, you should find out what each company charges before you begin working with them.
According to DoorLoop’s Co-Founder & CMO, David Bitton, “There is no uniform rule about who pays the fees, but generally speaking, a seller will pay them.” He continues, “Sometimes, buyers will offer to pay these fees to bolster their offers during bidding wars on homes.”
When choosing a real estate service, it is essential to understand their fee structures before signing a contract. These should be clearly outlined in their private placement memorandum and marketing materials. Investors should also ask about any hidden fees lurking in the fine print.
